UX Designer, UI Designer, Interaction Designer, Visual Designer
Creative and detailed oriented. Resourceful with a strong analytical mindset. A tireless apprentice. Bilingual.
I’m a Designer who's created User Experiences and Interfaces (UX/UI) in different industries since 2001.
Outside of work I'm an amateur singer, pet lover and recreational volleyball player. Photography and Psychology are part of my big interests...
Always focused to drive a user-centered design process.
Lead ideation and visual design stages. Proactively collaborates with product owners and stakeholders. Encourages brand identity engagement. Helps to achieve all the requirements and needs identified for the end users. Guides developers into executing the vision for delightful products.
Have a keen eye for crafting wireframes, mockups, flows, prototypes, and all sort of resources to support a creative thinking process.
Expert on the creation of low and mid fidelity prototypes using market common tools.
Skilled in going beyond the Research, Concept, Design, Test processes by having the ability to create fully functional prototypes using Bootstrap Framework as a standard.
Intuition, creativity and passion to learn throughout the working years are indeed my key to success.
Organized by level of expertise and responsibility, please choose the type of projects you would like to see.
The UX unicorn’s dilemma: when the market is focused on keywords only and you can resolve the meta search.
There are three pathways or buckets within the UX field:
Design, Research and Strategy.
All of them solidly based in understanding the users.
Focuses on how to create efficient and effective interaction between users and interfaces.These interactions could happen within screens, between screens or even beyond the screen.
Creating meaning in elements and interactivity on a screen through the use of typography, colors, images, and space. Goal is to create polish and attractive design.Often starts with the output from an Interaction Designer. These are separated but overlapping roles.
Focuses around the organization of the information. It refers to how information is organized behind the scenes and then presented to user.
You may be the person talking to stakeholders.Groundwork for product design
Making sure that content can be consumed as intended.
You will need to make sure content is user friendly and written in plain language while also meets business goals and perhaps legal constraints that may be required in a given industry.
As Technical writer, Making sure that important technical information is understood by the intended audience group.
It goes beyond the screen assuring the quality of a customer's entire interaction with a company.
While Interaction Designer and Visual Designer both deal with screen-based designs, a Service Designer approach is a bit broader.
Service designer looks to design the entirety of the interaction that a customer has with a company. Interactions electronically or screen based, through the telephone or personal with brand and staff.Similar to IXD but simply with a wider scope. Sketches, storyboards or even through dimensional mockups.
Finding out more about users and usage of products.
Needs to understand users but also business goals and capabilities of what can be created.
User researcher will use this holistic understanding (Del todo o que considera algo como un todo.) to evaluate interface, often by involving actual or representative users in search studies.
You’ll often start with available data sources if the exist, such as web analytics, call center data or market research data in order to gain some basics about who the users are.
This will help you to decide:
You may first conduct what is known as a Heuristic or Expert Review.
You will use whatever information is available about users and usage to identify problems that can be easily fixed before research is conducting.
The research may be as well Ethnographic (ethnographic research) by observing users in their own environment.
Observing users as they demonstrate their typical behavior.
The most common technique used is Usability Test. It is a one-on-one method.
Making sure products are usable by anyone regardless of any kind of disability such as vision, auditory or motor impairments. Or certain kinds of cognitive impairments.
Follow Web content accessibility guidelines (WCAG) USA only is called Section 508. (US Federal Standards)
How physical products are used in light of human abilities capabilities.
Perhaps medical devices, or products for aviation, or the military.
You make sure products comply with safety related and regulatory guidance by doing a heuristic or expert review, similar to the user researcher.
“A heuristic technique ("find" or "discover"), often called simply a heuristic, is any approach to problem solving or self-discovery that employs a practical method, not guaranteed to be optimal, perfect, logical, or rational, but instead sufficient for reaching an immediate goal. Where finding an optimal solution is impossible or impractical, heuristic methods can be used to speed up the process of finding a satisfactory solution. Heuristics can be mental shortcuts that ease the cognitive load of making a decision. Examples that employ heuristics include using a rule of thumb, an educated guess, an intuitive judgment, a guesstimate, profiling, or common sense.”
Aligning business goals with the user experience of products.
You need to do a lot of discovery, talking with stakeholders and with those in the ux team (en mi caso Business analyst) to gather and synthetize the necessary data.
Aligning business goals with the content found in a product or website. Consistency.
Create style guides or editorial guides to help the many content writers within a company. Focused on do’s and don’ts of content creation.
The interaction between users (customers) and a business.
Are the users interacting with the company in the expected ways?
Are there pain points with user expectations and company interactions?
Customer journey map
Favorite compliment I received at work: Let’s ask Silvia what rabbit she can pull out of a hat.
The methods and the tools used throughout my career and, the deliverables I've produced as UX Designer have varied according to my specific role at each work team I was part of and, conditioned by time constraints.
Since I have held some hybrid positions in my career, I had the opportunity of applying many of my skills at the same time. Performed user interface design, graphic design, html coding, gave support based on my past background in development while I applied my organic UX skills. My creative process at all levels is always oriented towards the best and most effective usability for the user. I shall say in many cases, thinking and design processes, had occurred almost in parallel.